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Net Revenue Retention (NRR) Benchmarks

Why most public SaaS companies no longer report this metric

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Net Revenue Retention measures how much revenue a SaaS company retains and expands from its existing customer base over 12 months. An NRR above 100% means existing customers are spending more than they did a year ago — through upsells, seat expansion, or add-on modules. Below are all 0 public SaaS companies ranked by NRR, sourced from the most recent quarterly filings.

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Why Public SaaS Companies No Longer Report NRR

As of 2024, fewer than 10% of tracked public SaaS companies voluntarily disclose NRR in their earnings reports or 10-K filings — down from ~40% in 2021.

trending_downWhy companies stopped disclosing

  • removeGrowth slowdown made NRR a liability metric
  • removeSEC does not require NRR disclosure
  • removeCompanies switched to reporting 'revenue retention' ranges instead of exact figures
  • removeCompetitive sensitivity increased post-2022

swap_horizWhat to use instead

  • checkGross Margin as a proxy for retention quality
  • checkFCF Margin to assess efficiency-adjusted retention
  • checkRule of 40 as the combined efficiency signal
  • checkRevenue Growth YoY as expansion proxy
visibility_off

Not Disclosed

172 companies do not publicly report NRR. Many only share it in earnings calls or supplemental materials.

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What is Net Revenue Retention (NRR)?

Net Revenue Retention (NRR) — also called Dollar-Based Net Revenue Retention or Net Dollar Retention (NDR) — measures how much recurring revenue is retained from existing customers over a period, accounting for expansions (upsells, cross-sells), contractions (downgrades), and churn (cancellations).

Formula: NRR = (Starting MRR + Expansion MRR − Contraction MRR − Churned MRR) / Starting MRR × 100

What good looks like: Best-in-class public SaaS companies target NRR above 120%. NRR above 100% means the company grows revenue purely from its existing customer base — without acquiring any new customers. NRR below 100% signals net churn.

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Related guides & definitions

Net Revenue Retention: full definition →Data & Analytics — top NRR sector →

Frequently Asked Questions

What is a good NRR for a SaaS company?

A good NRR for a public SaaS company is 110% or above. Best-in-class companies like Snowflake and Datadog have historically posted NRR above 130%. The median for public SaaS companies is approximately 108–112%. NRR above 100% means the company grows revenue from its existing base alone.

What does NRR below 100% mean?

NRR below 100% means the company is losing revenue from its existing customer base — net churn exceeds expansion. This is a warning sign for investors because it means the company must acquire new customers just to maintain flat revenue. Sustainable SaaS businesses target NRR above 100%.

How is NRR different from gross revenue retention (GRR)?

Gross Revenue Retention (GRR) only counts churn and contractions — it cannot exceed 100%. NRR also includes expansions (upsells and cross-sells), so it can exceed 100%. NRR is the more commonly cited metric for SaaS investors because it captures the full value of the customer relationship.

AH
Author

Ara Housepian

Founder & Lead SaaS Analyst, Araho Digital

Ara is the founder of Araho Digital and SaaSDB. He has spent over a decade in software development, SaaS operating metrics modeling, and investment data analysis. Ara holds a degree in Computer Science and focuses on building financial tooling and data pipelines that make institutional-grade SaaS benchmarking accessible to growth operators.

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