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AppFolio, Inc. (APPF)

Vertical SaaS

SaaS Metrics & Investor Data — Q4 2025

AppFolio, Inc. (APPF) is a Vertical SaaS SaaS company with a market cap of $5.7B as of Q4 2025. The company trades at 5.9x EV/Revenue and has delivered +19.7% revenue growth year-over-year. With a gross margin of 85% and FCF margin of 25.1%, AppFolio, Inc. scores 45 on the Rule of 40 — placing it in the upper half of public SaaS companies tracked by SaaSDB.

monitoringInvestor Metrics

Market Cap
$5.7B
Q4 2025
Enterprise Value
$5.7B
Q4 2025
Revenue (TTM)
$950.8M
Q4 2025
Revenue Growth YoY
19.7%
Year-over-year
EV / Revenue
5.9x
Enterprise Value multiple
P/S Ratio
6.0x
Price-to-Sales
Gross Margin
84.9%
Gross profit margin
Operating Margin
16.1%
Operating income margin

From the makers of SaaSDB

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rocket_launchFounder & Operator Metrics

Rule of 40
44.9
Revenue growth + FCF margin
FCF Margin
25.1%
Free cash flow margin
Gross Margin
84.9%
Gross profit margin

Not publicly disclosed by this company: NRR·Gross Retention·ARR·ARR Growth·CAC Payback

Insider Trading Activity

DateInsiderTitleTransactionSharesPriceValue
2026-04-13Trigg William ShaneChief Executive OfficerGRANT30,930$0.00$0
2026-03-11KERR JANETDirectorGIFT798$0.00$0
2026-02-24Rigler DonPrincipal Accounting OfficerGRANT1,980$0.00$0
2026-02-19Trigg William ShaneChief Executive OfficerSELL320$167.04$53K
2026-02-17Casey SaoriDirectorGRANT1,248$0.00$0
2026-02-12Trigg William ShaneChief Executive OfficerGRANT14,121$188.30$2.7M
2026-02-12Pickering EvanGeneral CounselGRANT2,648$188.30$499K
2026-02-12Eaton Timothy MathiasChief Financial OfficerGRANT7,415$188.30$1.4M
2026-02-12Barat Elizabeth ErinChief People OfficerGRANT7,062$188.30$1.3M
2026-02-03DUCA MAURICE J7,022$0.00$0
2026-01-29Barat Elizabeth ErinChief People OfficerGRANT4,462$0.00$0
2026-01-29Eaton Timothy MathiasChief Financial OfficerGRANT5,354$0.00$0
2026-01-29Pickering EvanGeneral CounselGRANT2,410$0.00$0

Analyst Ratings

No analyst ratings available.

From the makers of SaaSDB

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