Public SaaS Benchmarks
Compare every public SaaS company across the metrics that matter most. Aggregated, quarterly-updated benchmarks for investors and founders evaluating software businesses — from retention and growth to valuation multiples and cost structure. Data sourced from SEC EDGAR filings, updated daily.
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Retention & Growth
Net Revenue Retention (NRR)
Which public SaaS companies grow within their existing customer base? NRR above 100% means customers are expanding.
ARR Growth Rate
Year-over-year growth in annual recurring revenue. The purest signal of subscription momentum. Above 30% is high-growth.
Revenue Growth Rate (YoY)
Total revenue growth year-over-year. The primary momentum indicator for SaaS companies at any scale.
Efficiency & Profitability
Rule of 40
Revenue growth rate + FCF margin. The gold standard for balancing SaaS growth and profitability. 40+ is the threshold.
Free Cash Flow Margin
FCF as a percentage of revenue. A key profitability indicator — 15%+ is considered strong for growth-stage SaaS.
Operating Leverage
How efficiently does revenue growth translate into operating income improvement? Measures scalability of the business model.
Sales Efficiency (Magic Number)
New ARR generated per dollar of sales & marketing spend. Above 0.75 is efficient GTM; above 1.0 is high-performing.
CAC Payback Period
How many months does it take to recoup the cost of acquiring a customer? Sub-18 months is the high-efficiency threshold.
Valuation & Cost Structure
EV / Revenue Multiples
Enterprise Value divided by trailing 12-month revenue. The standard SaaS valuation multiple used by institutional investors.
Gross Margin
Gross profit as a percentage of revenue. Under 60% is weak for SaaS; 70–80% is good; 80%+ is best-in-class.
R&D Spend % of Revenue
Research and development investment intensity. DevTools and infrastructure companies typically run the highest ratios.
SBC as % of Revenue
Stock-based compensation relative to revenue. A measure of equity dilution intensity — investors monitor the trend vs. the level.
SaaS benchmarks digest
NRR trends, Rule of 40 movers & insider trades — every Monday.