analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
VEEV: 3—APPF: 2wins
Rule of 40
105.9VEEV
33.4APPF
check_circleVEEV leads
Revenue Growth
18.1%VEEV
21.5%APPF
check_circleAPPF leads
Gross Margin
76%VEEV
86%APPF
check_circleAPPF leads
FCF Margin
87.8%VEEV
11.9%APPF
check_circleVEEV leads
Operating Margin
29.1%VEEV
16.6%APPF
check_circleVEEV leads
NRR
—VEEV
—APPF
Metric
Rule of 40Efficiency score
VEEV
105.9check_circle
APPF
33.4
Revenue GrowthYoY
VEEV
18.1%
APPF
21.5%check_circle
Gross Margin% of revenue
VEEV
76%
APPF
86%check_circle
FCF MarginFree cash flow
VEEV
87.8%check_circle
APPF
11.9%
Operating MarginGAAP
VEEV
29.1%check_circle
APPF
16.6%
NRRNet retention
VEEV
N/A
APPF
N/A
EV / RevenueValuation multiple
VEEV
8.3x
APPF
6.2xcheck_circle
Market CapUSD
VEEV
$28.2Bcheck_circle
APPF
$6.0B
ARR GrowthYoY
VEEV
N/A
APPF
N/A
CAC PaybackMonths to recover
VEEV
N/A
APPF
N/A
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insights
Analysis
As of Q2 2026, Veeva Systems Inc. trades at 8.3x EV/Revenue versus AppFolio, Inc. at 6.2x. On the Rule of 40, Veeva Systems Inc. scores 105.9 compared to AppFolio, Inc.'s 33.4, placing Veeva Systems Inc. ahead in operating efficiency. Gross margins stand at Veeva Systems Inc. 76% vs AppFolio, Inc. 86%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.