Summary Verdict
DOCU: 1—APPF: 4wins
Rule of 40
41.0DOCU
46.3APPF
check_circleAPPF leads
Revenue Growth
8.2%DOCU
21.5%APPF
check_circleAPPF leads
Gross Margin
79%DOCU
84%APPF
check_circleAPPF leads
FCF Margin
32.9%DOCU
24.8%APPF
check_circleDOCU leads
Operating Margin
9.3%DOCU
15.8%APPF
check_circleAPPF leads
NRR
—DOCU
—APPF
Metric
Rule of 40Efficiency score
DOCU
41.0
APPF
46.3check_circle
Revenue GrowthYoY
DOCU
8.2%
APPF
21.5%check_circle
Gross Margin% of revenue
DOCU
79%
APPF
84%check_circle
FCF MarginFree cash flow
DOCU
32.9%check_circle
APPF
24.8%
Operating MarginGAAP
DOCU
9.3%
APPF
15.8%check_circle
NRRNet retention
DOCU
N/A
APPF
N/A
EV / RevenueValuation multiple
DOCU
N/A
APPF
6.3x
Market CapUSD
DOCU
N/A
APPF
$6.1B
ARR GrowthYoY
DOCU
N/A
APPF
N/A
CAC PaybackMonths to recover
DOCU
N/A
APPF
N/A
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insights
Analysis
As of Q1 2026, DOCUSIGN, INC. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, DOCUSIGN, INC. scores 41.0 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at DOCUSIGN, INC. 79% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.