Summary Verdict
APPF: 1—CARG: 4wins
Rule of 40
33.4APPF
41.6CARG
check_circleCARG leads
Revenue Growth
21.5%APPF
18.0%CARG
check_circleAPPF leads
Gross Margin
86%APPF
89%CARG
check_circleCARG leads
FCF Margin
11.9%APPF
23.6%CARG
check_circleCARG leads
Operating Margin
16.6%APPF
18.1%CARG
check_circleCARG leads
NRR
—APPF
—CARG
Metric
Rule of 40Efficiency score
APPF
33.4
CARG
41.6check_circle
Revenue GrowthYoY
APPF
21.5%check_circle
CARG
18.0%
Gross Margin% of revenue
APPF
86%
CARG
89%check_circle
FCF MarginFree cash flow
APPF
11.9%
CARG
23.6%check_circle
Operating MarginGAAP
APPF
16.6%
CARG
18.1%check_circle
NRRNet retention
APPF
N/A
CARG
N/A
EV / RevenueValuation multiple
APPF
N/A
CARG
N/A
Market CapUSD
APPF
N/A
CARG
N/A
ARR GrowthYoY
APPF
N/A
CARG
N/A
CAC PaybackMonths to recover
APPF
N/A
CARG
N/A
Advertisement
insights
Analysis
As of Q1 2026, AppFolio, Inc. trades at N/A EV/Revenue versus CarGurus, Inc. at N/A. On the Rule of 40, AppFolio, Inc. scores 33.4 compared to CarGurus, Inc.'s 41.6, placing CarGurus, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 86% vs CarGurus, Inc. 89%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.