AppFolio, Inc. vs CarGurus, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 1—CARG: 4wins
Rule of 40
40.6APPF
41.6CARG
check_circleCARG leads
Revenue Growth
29.5%APPF
18.0%CARG
check_circleAPPF leads
Gross Margin
87%APPF
89%CARG
check_circleCARG leads
FCF Margin
11.2%APPF
23.6%CARG
check_circleCARG leads
Operating Margin
17.4%APPF
18.1%CARG
check_circleCARG leads
NRR
—APPF
—CARG
Metric
Rule of 40Efficiency score
APPF
40.6
CARG
41.6check_circle
Revenue GrowthYoY
APPF
29.5%check_circle
CARG
18.0%
Gross Margin% of revenue
APPF
87%
CARG
89%check_circle
FCF MarginFree cash flow
APPF
11.2%
CARG
23.6%check_circle
Operating MarginGAAP
APPF
17.4%
CARG
18.1%check_circle
NRRNet retention
APPF
N/A
CARG
N/A
EV / RevenueValuation multiple
APPF
6.3x
CARG
3.4xcheck_circle
Market CapUSD
APPF
$6.4Bcheck_circle
CARG
$3.5B
ARR GrowthYoY
APPF
N/A
CARG
N/A
CAC PaybackMonths to recover
APPF
N/A
CARG
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 6.3x EV/Revenue versus CarGurus, Inc. at 3.4x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to CarGurus, Inc.'s 41.6, placing CarGurus, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs CarGurus, Inc. 89%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.