AppFolio, Inc. vs Cloudflare, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 3—NET: 2wins
Rule of 40
40.6APPF
53.2NET
check_circleNET leads
Revenue Growth
29.5%APPF
44.4%NET
check_circleNET leads
Gross Margin
87%APPF
73%NET
check_circleAPPF leads
FCF Margin
11.2%APPF
8.8%NET
check_circleAPPF leads
Operating Margin
17.4%APPF
-15.4%NET
check_circleAPPF leads
NRR
—APPF
—NET
Metric
Rule of 40Efficiency score
APPF
40.6
NET
53.2check_circle
Revenue GrowthYoY
APPF
29.5%
NET
44.4%check_circle
Gross Margin% of revenue
APPF
87%check_circle
NET
73%
FCF MarginFree cash flow
APPF
11.2%check_circle
NET
8.8%
Operating MarginGAAP
APPF
17.4%check_circle
NET
-15.4%
NRRNet retention
APPF
N/A
NET
N/A
EV / RevenueValuation multiple
APPF
7.5xcheck_circle
NET
41.0x
Market CapUSD
APPF
$7.7B
NET
$99.0Bcheck_circle
ARR GrowthYoY
APPF
N/A
NET
N/A
CAC PaybackMonths to recover
APPF
N/A
NET
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.5x EV/Revenue versus Cloudflare, Inc. at 41.0x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Cloudflare, Inc.'s 53.2, placing Cloudflare, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Cloudflare, Inc. 73%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.