AppFolio, Inc. vs Cloudflare, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q1 2026
Summary Verdict
APPF: 3—NET: 2wins
Rule of 40
33.4APPF
41.1NET
check_circleNET leads
Revenue Growth
21.5%APPF
31.4%NET
check_circleNET leads
Gross Margin
86%APPF
74%NET
check_circleAPPF leads
FCF Margin
11.9%APPF
9.7%NET
check_circleAPPF leads
Operating Margin
16.6%APPF
-10.0%NET
check_circleAPPF leads
NRR
—APPF
—NET
Metric
Rule of 40Efficiency score
APPF
33.4
NET
41.1check_circle
Revenue GrowthYoY
APPF
21.5%
NET
31.4%check_circle
Gross Margin% of revenue
APPF
86%check_circle
NET
74%
FCF MarginFree cash flow
APPF
11.9%check_circle
NET
9.7%
Operating MarginGAAP
APPF
16.6%check_circle
NET
-10.0%
NRRNet retention
APPF
N/A
NET
N/A
EV / RevenueValuation multiple
APPF
6.7xcheck_circle
NET
44.9x
Market CapUSD
APPF
$6.4B
NET
$98.5Bcheck_circle
ARR GrowthYoY
APPF
N/A
NET
N/A
CAC PaybackMonths to recover
APPF
N/A
NET
N/A
insights
Analysis
As of Q1 2026, AppFolio, Inc. trades at 6.7x EV/Revenue versus Cloudflare, Inc. at 44.9x. On the Rule of 40, AppFolio, Inc. scores 33.4 compared to Cloudflare, Inc.'s 41.1, placing Cloudflare, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 86% vs Cloudflare, Inc. 74%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.