analyticsSales Intelligence / Marketing Tech
Data as of Q4 2025
Summary Verdict
ZI: 3—HUBS: 2wins
Rule of 40
39.0ZI
41.8HUBS
check_circleHUBS leads
Revenue Growth
2.9%ZI
19.2%HUBS
check_circleHUBS leads
Gross Margin
84%ZI
84%HUBS
check_circleZI leads
FCF Margin
36.1%ZI
22.6%HUBS
check_circleZI leads
Operating Margin
18.1%ZI
0.2%HUBS
check_circleZI leads
NRR
—ZI
—HUBS
Metric
Rule of 40Efficiency score
ZI
39.0
HUBS
41.8check_circle
Revenue GrowthYoY
ZI
2.9%
HUBS
19.2%check_circle
Gross Margin% of revenue
ZI
84%check_circle
HUBS
84%
FCF MarginFree cash flow
ZI
36.1%check_circle
HUBS
22.6%
Operating MarginGAAP
ZI
18.1%check_circle
HUBS
0.2%
NRRNet retention
ZI
N/A
HUBS
N/A
EV / RevenueValuation multiple
ZI
3.6x
HUBS
3.6xcheck_circle
Market CapUSD
ZI
$3.4B
HUBS
$12.1Bcheck_circle
ARR GrowthYoY
ZI
N/A
HUBS
N/A
CAC PaybackMonths to recover
ZI
N/A
HUBS
N/A
Advertisement
insights
Analysis
As of Q4 2025, ZoomInfo Technologies Inc. trades at 3.6x EV/Revenue versus HubSpot, Inc. at 3.6x. On the Rule of 40, ZoomInfo Technologies Inc. scores 39.0 compared to HubSpot, Inc.'s 41.8, placing HubSpot, Inc. ahead in operating efficiency. Gross margins stand at ZoomInfo Technologies Inc. 84% vs HubSpot, Inc. 84%.