analyticsSales Intelligence / Marketing Tech
Data as of Q1 2026
Summary Verdict
ZI: 4—HUBS: 1wins
Rule of 40
37.7ZI
37.2HUBS
check_circleZI leads
Revenue Growth
2.2%ZI
20.5%HUBS
check_circleHUBS leads
Gross Margin
84%ZI
84%HUBS
check_circleZI leads
FCF Margin
35.6%ZI
16.8%HUBS
check_circleZI leads
Operating Margin
18.5%ZI
-0.4%HUBS
check_circleZI leads
NRR
—ZI
—HUBS
Metric
Rule of 40Efficiency score
ZI
37.7check_circle
HUBS
37.2
Revenue GrowthYoY
ZI
2.2%
HUBS
20.5%check_circle
Gross Margin% of revenue
ZI
84%check_circle
HUBS
84%
FCF MarginFree cash flow
ZI
35.6%check_circle
HUBS
16.8%
Operating MarginGAAP
ZI
18.5%check_circle
HUBS
-0.4%
NRRNet retention
ZI
N/A
HUBS
N/A
EV / RevenueValuation multiple
ZI
3.6x
HUBS
3.3xcheck_circle
Market CapUSD
ZI
$3.4B
HUBS
$10.9Bcheck_circle
ARR GrowthYoY
ZI
N/A
HUBS
N/A
CAC PaybackMonths to recover
ZI
N/A
HUBS
N/A
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insights
Analysis
As of Q1 2026, ZoomInfo Technologies Inc. trades at 3.6x EV/Revenue versus HubSpot, Inc. at 3.3x. On the Rule of 40, ZoomInfo Technologies Inc. scores 37.7 compared to HubSpot, Inc.'s 37.2, placing ZoomInfo Technologies Inc. ahead in operating efficiency. Gross margins stand at ZoomInfo Technologies Inc. 84% vs HubSpot, Inc. 84%.