Sales Intelligence
Sales intelligence SaaS platforms provide prospecting data, intent signals, and contact enrichment for B2B sales teams. Category has faced consolidation pressure as larger GTM platforms bundle intelligence capabilities natively, compressing standalone valuations. Track 1 public sales intelligence companies by EV/Revenue and gross margin.
What drives multiples in Sales Intelligence
Sales intelligence multiples have compressed as larger GTM platforms (CRM vendors, SEP vendors) bundle data natively. Standalone sales intelligence companies must demonstrate defensible data quality, unique intent signals, or workflow embedding to justify premium multiples. NRR above 105% is the threshold that distinguishes durable data businesses from commoditizing providers.
Top performers in this sector
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Sector vs. all public SaaS
EV / Revenue3.6x vs 3.5x all-SaaS avg
Gross Margin84% vs 75% all-SaaS avg
Rule of 4038% vs 33% all-SaaS avg
Revenue Growth YoY2% vs 15% all-SaaS avg
At or above all-SaaS median
Below all-SaaS median
All-SaaS median
1 Companies
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