Summary Verdict
YEXT: 0—APPF: 5wins
Rule of 40
18.0YEXT
46.3APPF
check_circleAPPF leads
Revenue Growth
6.1%YEXT
21.5%APPF
check_circleAPPF leads
Gross Margin
74%YEXT
84%APPF
check_circleAPPF leads
FCF Margin
11.9%YEXT
24.8%APPF
check_circleAPPF leads
Operating Margin
10.0%YEXT
15.8%APPF
check_circleAPPF leads
NRR
—YEXT
—APPF
Metric
Rule of 40Efficiency score
YEXT
18.0
APPF
46.3check_circle
Revenue GrowthYoY
YEXT
6.1%
APPF
21.5%check_circle
Gross Margin% of revenue
YEXT
74%
APPF
84%check_circle
FCF MarginFree cash flow
YEXT
11.9%
APPF
24.8%check_circle
Operating MarginGAAP
YEXT
10.0%
APPF
15.8%check_circle
NRRNet retention
YEXT
N/A
APPF
N/A
EV / RevenueValuation multiple
YEXT
N/A
APPF
6.3x
Market CapUSD
YEXT
N/A
APPF
$6.1B
ARR GrowthYoY
YEXT
N/A
APPF
N/A
CAC PaybackMonths to recover
YEXT
N/A
APPF
N/A
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Analysis
As of Q1 2026, Yext, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Yext, Inc. scores 18.0 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at Yext, Inc. 74% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.