Summary Verdict
WK: 0—APPF: 5wins
Rule of 40
35.4WK
46.3APPF
check_circleAPPF leads
Revenue Growth
19.8%WK
21.5%APPF
check_circleAPPF leads
Gross Margin
78%WK
84%APPF
check_circleAPPF leads
FCF Margin
15.6%WK
24.8%APPF
check_circleAPPF leads
Operating Margin
-4.8%WK
15.8%APPF
check_circleAPPF leads
NRR
—WK
—APPF
Metric
Rule of 40Efficiency score
WK
35.4
APPF
46.3check_circle
Revenue GrowthYoY
WK
19.8%
APPF
21.5%check_circle
Gross Margin% of revenue
WK
78%
APPF
84%check_circle
FCF MarginFree cash flow
WK
15.6%
APPF
24.8%check_circle
Operating MarginGAAP
WK
-4.8%
APPF
15.8%check_circle
NRRNet retention
WK
N/A
APPF
N/A
EV / RevenueValuation multiple
WK
N/A
APPF
6.3x
Market CapUSD
WK
N/A
APPF
$6.1B
ARR GrowthYoY
WK
N/A
APPF
N/A
CAC PaybackMonths to recover
WK
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, WORKIVA INC trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, WORKIVA INC scores 35.4 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at WORKIVA INC 78% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.