analyticsVertical SaaS
Data as of Q4 2025
Summary Verdict
SSTK: 0—APPF: 5wins
Rule of 40
18.4SSTK
46.3APPF
check_circleAPPF leads
Revenue Growth
5.8%SSTK
21.5%APPF
check_circleAPPF leads
Gross Margin
59%SSTK
84%APPF
check_circleAPPF leads
FCF Margin
12.5%SSTK
24.8%APPF
check_circleAPPF leads
Operating Margin
7.6%SSTK
15.8%APPF
check_circleAPPF leads
NRR
—SSTK
—APPF
Metric
Rule of 40Efficiency score
SSTK
18.4
APPF
46.3check_circle
Revenue GrowthYoY
SSTK
5.8%
APPF
21.5%check_circle
Gross Margin% of revenue
SSTK
59%
APPF
84%check_circle
FCF MarginFree cash flow
SSTK
12.5%
APPF
24.8%check_circle
Operating MarginGAAP
SSTK
7.6%
APPF
15.8%check_circle
NRRNet retention
SSTK
N/A
APPF
N/A
EV / RevenueValuation multiple
SSTK
N/A
APPF
6.3x
Market CapUSD
SSTK
N/A
APPF
$6.1B
ARR GrowthYoY
SSTK
N/A
APPF
N/A
CAC PaybackMonths to recover
SSTK
N/A
APPF
N/A
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Analysis
As of Q4 2025, Shutterstock, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Shutterstock, Inc. scores 18.4 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at Shutterstock, Inc. 59% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.