Summary Verdict
APPF: 0—SQ: 5wins
Rule of 40
33.4APPF
99.5SQ
check_circleSQ leads
Revenue Growth
21.5%APPF
44.8%SQ
check_circleSQ leads
Gross Margin
86%APPF
324%SQ
check_circleSQ leads
FCF Margin
11.9%APPF
54.8%SQ
check_circleSQ leads
Operating Margin
16.6%APPF
32.8%SQ
check_circleSQ leads
NRR
—APPF
—SQ
Metric
Rule of 40Efficiency score
APPF
33.4
SQ
99.5check_circle
Revenue GrowthYoY
APPF
21.5%
SQ
44.8%check_circle
Gross Margin% of revenue
APPF
86%
SQ
324%check_circle
FCF MarginFree cash flow
APPF
11.9%
SQ
54.8%check_circle
Operating MarginGAAP
APPF
16.6%
SQ
32.8%check_circle
NRRNet retention
APPF
N/A
SQ
N/A
EV / RevenueValuation multiple
APPF
6.5xcheck_circle
SQ
14.9x
Market CapUSD
APPF
$6.3B
SQ
$51.7Bcheck_circle
ARR GrowthYoY
APPF
N/A
SQ
N/A
CAC PaybackMonths to recover
APPF
N/A
SQ
N/A
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insights
Analysis
As of Q1 2026, AppFolio, Inc. trades at 6.5x EV/Revenue versus Block, Inc. at 14.9x. On the Rule of 40, AppFolio, Inc. scores 33.4 compared to Block, Inc.'s 99.5, placing Block, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 86% vs Block, Inc. 324%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.