analyticsVertical SaaS
Data as of Q4 2025
Summary Verdict
SEMR: 0—APPF: 5wins
Rule of 40
30.8SEMR
46.3APPF
check_circleAPPF leads
Revenue Growth
17.7%SEMR
21.5%APPF
check_circleAPPF leads
Gross Margin
81%SEMR
84%APPF
check_circleAPPF leads
FCF Margin
13.0%SEMR
24.8%APPF
check_circleAPPF leads
Operating Margin
-5.1%SEMR
15.8%APPF
check_circleAPPF leads
NRR
—SEMR
—APPF
Metric
Rule of 40Efficiency score
SEMR
30.8
APPF
46.3check_circle
Revenue GrowthYoY
SEMR
17.7%
APPF
21.5%check_circle
Gross Margin% of revenue
SEMR
81%
APPF
84%check_circle
FCF MarginFree cash flow
SEMR
13.0%
APPF
24.8%check_circle
Operating MarginGAAP
SEMR
-5.1%
APPF
15.8%check_circle
NRRNet retention
SEMR
N/A
APPF
N/A
EV / RevenueValuation multiple
SEMR
N/A
APPF
6.3x
Market CapUSD
SEMR
N/A
APPF
$6.1B
ARR GrowthYoY
SEMR
N/A
APPF
N/A
CAC PaybackMonths to recover
SEMR
N/A
APPF
N/A
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Analysis
As of Q4 2025, SEMrush Holdings, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, SEMrush Holdings, Inc. scores 30.8 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at SEMrush Holdings, Inc. 81% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.