Summary Verdict
RPD: 0—APPF: 5wins
Rule of 40
18.9RPD
46.3APPF
check_circleAPPF leads
Revenue Growth
1.9%RPD
21.5%APPF
check_circleAPPF leads
Gross Margin
70%RPD
84%APPF
check_circleAPPF leads
FCF Margin
17.0%RPD
24.8%APPF
check_circleAPPF leads
Operating Margin
1.4%RPD
15.8%APPF
check_circleAPPF leads
NRR
—RPD
—APPF
Metric
Rule of 40Efficiency score
RPD
18.9
APPF
46.3check_circle
Revenue GrowthYoY
RPD
1.9%
APPF
21.5%check_circle
Gross Margin% of revenue
RPD
70%
APPF
84%check_circle
FCF MarginFree cash flow
RPD
17.0%
APPF
24.8%check_circle
Operating MarginGAAP
RPD
1.4%
APPF
15.8%check_circle
NRRNet retention
RPD
N/A
APPF
N/A
EV / RevenueValuation multiple
RPD
N/A
APPF
6.3x
Market CapUSD
RPD
N/A
APPF
$6.1B
ARR GrowthYoY
RPD
N/A
APPF
N/A
CAC PaybackMonths to recover
RPD
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, Rapid7, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Rapid7, Inc. scores 18.9 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at Rapid7, Inc. 70% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.