Summary Verdict
NRDS: 2—APPF: 3wins
Rule of 40
37.2NRDS
46.3APPF
check_circleAPPF leads
Revenue Growth
21.7%NRDS
21.5%APPF
check_circleNRDS leads
Gross Margin
92%NRDS
84%APPF
check_circleNRDS leads
FCF Margin
15.6%NRDS
24.8%APPF
check_circleAPPF leads
Operating Margin
7.8%NRDS
15.8%APPF
check_circleAPPF leads
NRR
—NRDS
—APPF
Metric
Rule of 40Efficiency score
NRDS
37.2
APPF
46.3check_circle
Revenue GrowthYoY
NRDS
21.7%check_circle
APPF
21.5%
Gross Margin% of revenue
NRDS
92%check_circle
APPF
84%
FCF MarginFree cash flow
NRDS
15.6%
APPF
24.8%check_circle
Operating MarginGAAP
NRDS
7.8%
APPF
15.8%check_circle
NRRNet retention
NRDS
N/A
APPF
N/A
EV / RevenueValuation multiple
NRDS
N/A
APPF
6.3x
Market CapUSD
NRDS
N/A
APPF
$6.1B
ARR GrowthYoY
NRDS
N/A
APPF
N/A
CAC PaybackMonths to recover
NRDS
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, NERDWALLET, INC. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, NERDWALLET, INC. scores 37.2 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at NERDWALLET, INC. 92% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.