Summary Verdict
MQ: 3—APPF: 2wins
Rule of 40
49.0MQ
46.3APPF
check_circleMQ leads
Revenue Growth
23.3%MQ
21.5%APPF
check_circleMQ leads
Gross Margin
70%MQ
84%APPF
check_circleAPPF leads
FCF Margin
25.7%MQ
24.8%APPF
check_circleMQ leads
Operating Margin
-7.4%MQ
15.8%APPF
check_circleAPPF leads
NRR
—MQ
—APPF
Metric
Rule of 40Efficiency score
MQ
49.0check_circle
APPF
46.3
Revenue GrowthYoY
MQ
23.3%check_circle
APPF
21.5%
Gross Margin% of revenue
MQ
70%
APPF
84%check_circle
FCF MarginFree cash flow
MQ
25.7%check_circle
APPF
24.8%
Operating MarginGAAP
MQ
-7.4%
APPF
15.8%check_circle
NRRNet retention
MQ
N/A
APPF
N/A
EV / RevenueValuation multiple
MQ
N/A
APPF
6.3x
Market CapUSD
MQ
N/A
APPF
$6.1B
ARR GrowthYoY
MQ
N/A
APPF
N/A
CAC PaybackMonths to recover
MQ
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, Marqeta, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Marqeta, Inc. scores 49.0 compared to AppFolio, Inc.'s 46.3, placing Marqeta, Inc. ahead in operating efficiency. Gross margins stand at Marqeta, Inc. 70% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.