Summary Verdict
APPF: 4—MQ: 1wins
Rule of 40
33.4APPF
20.8MQ
check_circleAPPF leads
Revenue Growth
21.5%APPF
22.0%MQ
check_circleMQ leads
Gross Margin
86%APPF
70%MQ
check_circleAPPF leads
FCF Margin
11.9%APPF
-1.3%MQ
check_circleAPPF leads
Operating Margin
16.6%APPF
-5.8%MQ
check_circleAPPF leads
NRR
—APPF
—MQ
Metric
Rule of 40Efficiency score
APPF
33.4check_circle
MQ
20.8
Revenue GrowthYoY
APPF
21.5%
MQ
22.0%check_circle
Gross Margin% of revenue
APPF
86%check_circle
MQ
70%
FCF MarginFree cash flow
APPF
11.9%check_circle
MQ
-1.3%
Operating MarginGAAP
APPF
16.6%check_circle
MQ
-5.8%
NRRNet retention
APPF
N/A
MQ
N/A
EV / RevenueValuation multiple
APPF
N/A
MQ
N/A
Market CapUSD
APPF
N/A
MQ
N/A
ARR GrowthYoY
APPF
N/A
MQ
N/A
CAC PaybackMonths to recover
APPF
N/A
MQ
N/A
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insights
Analysis
As of Q1 2026, AppFolio, Inc. trades at N/A EV/Revenue versus Marqeta, Inc. at N/A. On the Rule of 40, AppFolio, Inc. scores 33.4 compared to Marqeta, Inc.'s 20.8, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 86% vs Marqeta, Inc. 70%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.