AppFolio, Inc. vs Marqeta, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
APPF: 5—MQ: 0wins
Rule of 40
40.6APPF
20.8MQ
check_circleAPPF leads
Revenue Growth
29.5%APPF
22.0%MQ
check_circleAPPF leads
Gross Margin
87%APPF
70%MQ
check_circleAPPF leads
FCF Margin
11.2%APPF
-1.3%MQ
check_circleAPPF leads
Operating Margin
17.4%APPF
-5.8%MQ
check_circleAPPF leads
NRR
—APPF
—MQ
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
MQ
20.8
Revenue GrowthYoY
APPF
29.5%check_circle
MQ
22.0%
Gross Margin% of revenue
APPF
87%check_circle
MQ
70%
FCF MarginFree cash flow
APPF
11.2%check_circle
MQ
-1.3%
Operating MarginGAAP
APPF
17.4%check_circle
MQ
-5.8%
NRRNet retention
APPF
N/A
MQ
N/A
EV / RevenueValuation multiple
APPF
6.3x
MQ
1.3xcheck_circle
Market CapUSD
APPF
$6.4Bcheck_circle
MQ
$1.7B
ARR GrowthYoY
APPF
N/A
MQ
N/A
CAC PaybackMonths to recover
APPF
N/A
MQ
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 6.3x EV/Revenue versus Marqeta, Inc. at 1.3x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Marqeta, Inc.'s 20.8, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Marqeta, Inc. 70%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.