analyticsVertical SaaS
Data as of Q4 2025
Summary Verdict
INTA: 1—APPF: 4wins
Rule of 40
46.0INTA
46.3APPF
check_circleAPPF leads
Revenue Growth
23.0%INTA
21.5%APPF
check_circleINTA leads
Gross Margin
70%INTA
84%APPF
check_circleAPPF leads
FCF Margin
23.0%INTA
24.8%APPF
check_circleAPPF leads
Operating Margin
-5.2%INTA
15.8%APPF
check_circleAPPF leads
NRR
—INTA
—APPF
Metric
Rule of 40Efficiency score
INTA
46.0
APPF
46.3check_circle
Revenue GrowthYoY
INTA
23.0%check_circle
APPF
21.5%
Gross Margin% of revenue
INTA
70%
APPF
84%check_circle
FCF MarginFree cash flow
INTA
23.0%
APPF
24.8%check_circle
Operating MarginGAAP
INTA
-5.2%
APPF
15.8%check_circle
NRRNet retention
INTA
N/A
APPF
N/A
EV / RevenueValuation multiple
INTA
3.5xcheck_circle
APPF
6.3x
Market CapUSD
INTA
$1.8B
APPF
$6.1Bcheck_circle
ARR GrowthYoY
INTA
N/A
APPF
N/A
CAC PaybackMonths to recover
INTA
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, Intapp, Inc. trades at 3.5x EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Intapp, Inc. scores 46.0 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at Intapp, Inc. 70% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.