HubSpot, Inc. vs ZoomInfo Technologies Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsMarketing Tech
Data as of Q1 2026
Summary Verdict
HUBS: 1—ZI: 4wins
Rule of 40
37.2HUBS
37.7ZI
check_circleZI leads
Revenue Growth
20.5%HUBS
2.2%ZI
check_circleHUBS leads
Gross Margin
84%HUBS
84%ZI
check_circleZI leads
FCF Margin
16.8%HUBS
35.6%ZI
check_circleZI leads
Operating Margin
-0.4%HUBS
18.5%ZI
check_circleZI leads
NRR
—HUBS
—ZI
Metric
Rule of 40Efficiency score
HUBS
37.2
ZI
37.7check_circle
Revenue GrowthYoY
HUBS
20.5%check_circle
ZI
2.2%
Gross Margin% of revenue
HUBS
84%
ZI
84%check_circle
FCF MarginFree cash flow
HUBS
16.8%
ZI
35.6%check_circle
Operating MarginGAAP
HUBS
-0.4%
ZI
18.5%check_circle
NRRNet retention
HUBS
N/A
ZI
N/A
EV / RevenueValuation multiple
HUBS
3.5xcheck_circle
ZI
3.6x
Market CapUSD
HUBS
$11.5Bcheck_circle
ZI
$3.4B
ARR GrowthYoY
HUBS
N/A
ZI
N/A
CAC PaybackMonths to recover
HUBS
N/A
ZI
N/A
insights
Analysis
As of Q1 2026, HubSpot, Inc. trades at 3.5x EV/Revenue versus ZoomInfo Technologies Inc. at 3.6x. On the Rule of 40, HubSpot, Inc. scores 37.2 compared to ZoomInfo Technologies Inc.'s 37.7, placing ZoomInfo Technologies Inc. ahead in operating efficiency. Gross margins stand at HubSpot, Inc. 84% vs ZoomInfo Technologies Inc. 84%.
Sector Context
HubSpot, Inc. operates in the Marketing Tech sector and ZoomInfo Technologies Inc. operates in the Sales Intelligence sector. The median comparison above shows where they stand relative to their respective peers.