HubSpot, Inc. vs ZoomInfo Technologies Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsMarketing Tech
Data as of Q2 2026
Summary Verdict
HUBS: 3—ZI: 2wins
Rule of 40
43.8HUBS
38.0ZI
check_circleHUBS leads
Revenue Growth
28.0%HUBS
2.5%ZI
check_circleHUBS leads
Gross Margin
83%HUBS
83%ZI
check_circleZI leads
FCF Margin
15.8%HUBS
35.4%ZI
check_circleZI leads
Operating Margin
1.7%HUBS
-35.6%ZI
check_circleHUBS leads
NRR
—HUBS
—ZI
Metric
Rule of 40Efficiency score
HUBS
43.8check_circle
ZI
38.0
Revenue GrowthYoY
HUBS
28.0%check_circle
ZI
2.5%
Gross Margin% of revenue
HUBS
83%
ZI
83%check_circle
FCF MarginFree cash flow
HUBS
15.8%
ZI
35.4%check_circle
Operating MarginGAAP
HUBS
1.7%check_circle
ZI
-35.6%
NRRNet retention
HUBS
N/A
ZI
N/A
EV / RevenueValuation multiple
HUBS
3.6x
ZI
3.6x
Market CapUSD
HUBS
$12.7Bcheck_circle
ZI
$3.4B
ARR GrowthYoY
HUBS
N/A
ZI
N/A
CAC PaybackMonths to recover
HUBS
N/A
ZI
N/A
insights
Analysis
As of Q2 2026, HubSpot, Inc. trades at 3.6x EV/Revenue versus ZoomInfo Technologies Inc. at 3.6x. On the Rule of 40, HubSpot, Inc. scores 43.8 compared to ZoomInfo Technologies Inc.'s 38.0, placing HubSpot, Inc. ahead in operating efficiency. Gross margins stand at HubSpot, Inc. 83% vs ZoomInfo Technologies Inc. 83%.
Sector Context
HubSpot, Inc. operates in the Marketing Tech sector and ZoomInfo Technologies Inc. operates in the Sales Intelligence sector. The median comparison above shows where they stand relative to their respective peers.