analyticsMarketing Tech / CRM & Sales
Data as of Q1 2026
Summary Verdict
HUBS: 2—CRM: 3wins
Rule of 40
37.2HUBS
47.1CRM
check_circleCRM leads
Revenue Growth
20.5%HUBS
9.4%CRM
check_circleHUBS leads
Gross Margin
84%HUBS
77%CRM
check_circleHUBS leads
FCF Margin
16.8%HUBS
37.7%CRM
check_circleCRM leads
Operating Margin
-0.4%HUBS
21.3%CRM
check_circleCRM leads
NRR
—HUBS
—CRM
Metric
Rule of 40Efficiency score
HUBS
37.2
CRM
47.1check_circle
Revenue GrowthYoY
HUBS
20.5%check_circle
CRM
9.4%
Gross Margin% of revenue
HUBS
84%check_circle
CRM
77%
FCF MarginFree cash flow
HUBS
16.8%
CRM
37.7%check_circle
Operating MarginGAAP
HUBS
-0.4%
CRM
21.3%check_circle
NRRNet retention
HUBS
N/A
CRM
N/A
EV / RevenueValuation multiple
HUBS
3.3xcheck_circle
CRM
3.7x
Market CapUSD
HUBS
$10.9B
CRM
$152.1Bcheck_circle
ARR GrowthYoY
HUBS
N/A
CRM
N/A
CAC PaybackMonths to recover
HUBS
N/A
CRM
N/A
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Analysis
As of Q1 2026, HubSpot, Inc. trades at 3.3x EV/Revenue versus Salesforce, Inc. at 3.7x. On the Rule of 40, HubSpot, Inc. scores 37.2 compared to Salesforce, Inc.'s 47.1, placing Salesforce, Inc. ahead in operating efficiency. Gross margins stand at HubSpot, Inc. 84% vs Salesforce, Inc. 77%.