Salesforce, Inc. vs HubSpot, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
CRM: 2—HUBS: 3wins
Rule of 40
37.7CRM
43.8HUBS
check_circleHUBS leads
Revenue Growth
13.4%CRM
28.0%HUBS
check_circleHUBS leads
Gross Margin
77%CRM
83%HUBS
check_circleHUBS leads
FCF Margin
24.3%CRM
15.8%HUBS
check_circleCRM leads
Operating Margin
21.4%CRM
1.7%HUBS
check_circleCRM leads
NRR
—CRM
—HUBS
Metric
Rule of 40Efficiency score
CRM
37.7
HUBS
43.8check_circle
Revenue GrowthYoY
CRM
13.4%
HUBS
28.0%check_circle
Gross Margin% of revenue
CRM
77%
HUBS
83%check_circle
FCF MarginFree cash flow
CRM
24.3%check_circle
HUBS
15.8%
Operating MarginGAAP
CRM
21.4%check_circle
HUBS
1.7%
NRRNet retention
CRM
N/A
HUBS
N/A
EV / RevenueValuation multiple
CRM
N/A
HUBS
3.6x
Market CapUSD
CRM
N/A
HUBS
$12.7B
ARR GrowthYoY
CRM
N/A
HUBS
N/A
CAC PaybackMonths to recover
CRM
N/A
HUBS
N/A
insights
Analysis
As of Q3 2026, Salesforce, Inc. trades at N/A EV/Revenue versus HubSpot, Inc. at 3.6x. On the Rule of 40, Salesforce, Inc. scores 37.7 compared to HubSpot, Inc.'s 43.8, placing HubSpot, Inc. ahead in operating efficiency. Gross margins stand at Salesforce, Inc. 77% vs HubSpot, Inc. 83%.
Sector Context
Salesforce, Inc. operates in the CRM & Sales sector and HubSpot, Inc. operates in the Marketing Tech sector. The median comparison above shows where they stand relative to their respective peers.