CRM & Sales
CRM and sales automation SaaS companies provide contact management, pipeline tracking, and revenue intelligence for sales teams. The category is anchored by large platform vendors with deep ecosystems that drive strong multi-year NRR. Track 1 public CRM SaaS companies by EV/Revenue, Rule of 40, and gross margin.
What drives multiples in CRM & Sales
Valuation multiples in CRM and sales automation are anchored by ecosystem depth — companies with large partner networks, native integrations, and high switching costs command meaningful premium. Revenue growth above 15% at scale and NRR above 110% are the two metrics that most reliably predict multiple expansion in this category.
Top performers in this sector
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Sector vs. all public SaaS
EV / Revenue3.8x vs 3.5x all-SaaS avg
Gross Margin77% vs 75% all-SaaS avg
Rule of 4047% vs 33% all-SaaS avg
Revenue Growth YoY9% vs 15% all-SaaS avg
At or above all-SaaS median
Below all-SaaS median
All-SaaS median
1 Companies
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