Summary Verdict
FIG: 2—APPF: 3wins
Rule of 40
64.3FIG
46.3APPF
check_circleFIG leads
Revenue Growth
41.0%FIG
21.5%APPF
check_circleFIG leads
Gross Margin
82%FIG
84%APPF
check_circleAPPF leads
FCF Margin
23.3%FIG
24.8%APPF
check_circleAPPF leads
Operating Margin
-122.2%FIG
15.8%APPF
check_circleAPPF leads
NRR
—FIG
—APPF
Metric
Rule of 40Efficiency score
FIG
64.3check_circle
APPF
46.3
Revenue GrowthYoY
FIG
41.0%check_circle
APPF
21.5%
Gross Margin% of revenue
FIG
82%
APPF
84%check_circle
FCF MarginFree cash flow
FIG
23.3%
APPF
24.8%check_circle
Operating MarginGAAP
FIG
-122.2%
APPF
15.8%check_circle
NRRNet retention
FIG
N/A
APPF
N/A
EV / RevenueValuation multiple
FIG
N/A
APPF
6.3x
Market CapUSD
FIG
N/A
APPF
$6.1B
ARR GrowthYoY
FIG
N/A
APPF
N/A
CAC PaybackMonths to recover
FIG
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, Figma, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Figma, Inc. scores 64.3 compared to AppFolio, Inc.'s 46.3, placing Figma, Inc. ahead in operating efficiency. Gross margins stand at Figma, Inc. 82% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.