analyticsVertical SaaS
Data as of Q4 2025
Summary Verdict
EVCM: 0—APPF: 4wins
Rule of 40
23.3EVCM
46.3APPF
check_circleAPPF leads
Revenue Growth
4.8%EVCM
21.5%APPF
check_circleAPPF leads
Gross Margin
—EVCM
84%APPF
FCF Margin
18.6%EVCM
24.8%APPF
check_circleAPPF leads
Operating Margin
10.1%EVCM
15.8%APPF
check_circleAPPF leads
NRR
—EVCM
—APPF
Metric
Rule of 40Efficiency score
EVCM
23.3
APPF
46.3check_circle
Revenue GrowthYoY
EVCM
4.8%
APPF
21.5%check_circle
Gross Margin% of revenue
EVCM
N/A
APPF
84%
FCF MarginFree cash flow
EVCM
18.6%
APPF
24.8%check_circle
Operating MarginGAAP
EVCM
10.1%
APPF
15.8%check_circle
NRRNet retention
EVCM
N/A
APPF
N/A
EV / RevenueValuation multiple
EVCM
N/A
APPF
6.3x
Market CapUSD
EVCM
N/A
APPF
$6.1B
ARR GrowthYoY
EVCM
N/A
APPF
N/A
CAC PaybackMonths to recover
EVCM
N/A
APPF
N/A
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Analysis
As of Q4 2025, EverCommerce Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, EverCommerce Inc. scores 23.3 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.