analyticsVertical SaaS
Data as of Q4 2025
Summary Verdict
EGHT: 0—APPF: 5wins
Rule of 40
8.5EGHT
46.3APPF
check_circleAPPF leads
Revenue Growth
0.1%EGHT
21.5%APPF
check_circleAPPF leads
Gross Margin
67%EGHT
84%APPF
check_circleAPPF leads
FCF Margin
8.4%EGHT
24.8%APPF
check_circleAPPF leads
Operating Margin
2.1%EGHT
15.8%APPF
check_circleAPPF leads
NRR
—EGHT
—APPF
Metric
Rule of 40Efficiency score
EGHT
8.5
APPF
46.3check_circle
Revenue GrowthYoY
EGHT
0.1%
APPF
21.5%check_circle
Gross Margin% of revenue
EGHT
67%
APPF
84%check_circle
FCF MarginFree cash flow
EGHT
8.4%
APPF
24.8%check_circle
Operating MarginGAAP
EGHT
2.1%
APPF
15.8%check_circle
NRRNet retention
EGHT
N/A
APPF
N/A
EV / RevenueValuation multiple
EGHT
0.8xcheck_circle
APPF
6.3x
Market CapUSD
EGHT
$266.1M
APPF
$6.1Bcheck_circle
ARR GrowthYoY
EGHT
N/A
APPF
N/A
CAC PaybackMonths to recover
EGHT
N/A
APPF
N/A
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Analysis
As of Q4 2025, 8X8 INC /DE/ trades at 0.8x EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, 8X8 INC /DE/ scores 8.5 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at 8X8 INC /DE/ 67% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.