Sprinklr, Inc. vs The Trade Desk, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsMarketing Tech
Data as of Q3 2026
Summary Verdict
CXM: 0—TTD: 5wins
Rule of 40
32.8CXM
46.6TTD
check_circleTTD leads
Revenue Growth
8.5%CXM
16.1%TTD
check_circleTTD leads
Gross Margin
66%CXM
76%TTD
check_circleTTD leads
FCF Margin
24.3%CXM
30.6%TTD
check_circleTTD leads
Operating Margin
5.6%CXM
15.7%TTD
check_circleTTD leads
NRR
—CXM
—TTD
Metric
Rule of 40Efficiency score
CXM
32.8
TTD
46.6check_circle
Revenue GrowthYoY
CXM
8.5%
TTD
16.1%check_circle
Gross Margin% of revenue
CXM
66%
TTD
76%check_circle
FCF MarginFree cash flow
CXM
24.3%
TTD
30.6%check_circle
Operating MarginGAAP
CXM
5.6%
TTD
15.7%check_circle
NRRNet retention
CXM
N/A
TTD
N/A
EV / RevenueValuation multiple
CXM
1.4xcheck_circle
TTD
1.9x
Market CapUSD
CXM
$1.4B
TTD
$6.7Bcheck_circle
ARR GrowthYoY
CXM
N/A
TTD
N/A
CAC PaybackMonths to recover
CXM
N/A
TTD
N/A
insights
Analysis
As of Q3 2026, Sprinklr, Inc. trades at 1.4x EV/Revenue versus The Trade Desk, Inc. at 1.9x. On the Rule of 40, Sprinklr, Inc. scores 32.8 compared to The Trade Desk, Inc.'s 46.6, placing The Trade Desk, Inc. ahead in operating efficiency. Gross margins stand at Sprinklr, Inc. 66% vs The Trade Desk, Inc. 76%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.