analyticsCRM & Sales / IT Service Management
Data as of Q2 2026
Summary Verdict
CRM: 3—NOW: 2wins
Rule of 40
47.1CRM
59.4NOW
check_circleNOW leads
Revenue Growth
9.4%CRM
22.7%NOW
check_circleNOW leads
Gross Margin
77%CRM
77%NOW
check_circleCRM leads
FCF Margin
37.7%CRM
36.7%NOW
check_circleCRM leads
Operating Margin
21.3%CRM
14.0%NOW
check_circleCRM leads
NRR
—CRM
—NOW
Metric
Rule of 40Efficiency score
CRM
47.1
NOW
59.4check_circle
Revenue GrowthYoY
CRM
9.4%
NOW
22.7%check_circle
Gross Margin% of revenue
CRM
77%check_circle
NOW
77%
FCF MarginFree cash flow
CRM
37.7%check_circle
NOW
36.7%
Operating MarginGAAP
CRM
21.3%check_circle
NOW
14.0%
NRRNet retention
CRM
N/A
NOW
N/A
EV / RevenueValuation multiple
CRM
3.7xcheck_circle
NOW
8.4x
Market CapUSD
CRM
$152.1Bcheck_circle
NOW
$116.0B
ARR GrowthYoY
CRM
N/A
NOW
N/A
CAC PaybackMonths to recover
CRM
N/A
NOW
N/A
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Analysis
As of Q2 2026, Salesforce, Inc. trades at 3.7x EV/Revenue versus ServiceNow, Inc. at 8.4x. On the Rule of 40, Salesforce, Inc. scores 47.1 compared to ServiceNow, Inc.'s 59.4, placing ServiceNow, Inc. ahead in operating efficiency. Gross margins stand at Salesforce, Inc. 77% vs ServiceNow, Inc. 77%.