Salesforce, Inc. vs ServiceNow, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
CRM: 2—NOW: 3wins
Rule of 40
37.7CRM
65.3NOW
check_circleNOW leads
Revenue Growth
13.4%CRM
30.9%NOW
check_circleNOW leads
Gross Margin
77%CRM
75%NOW
check_circleCRM leads
FCF Margin
24.3%CRM
34.4%NOW
check_circleNOW leads
Operating Margin
21.4%CRM
11.1%NOW
check_circleCRM leads
NRR
—CRM
—NOW
Metric
Rule of 40Efficiency score
CRM
37.7
NOW
65.3check_circle
Revenue GrowthYoY
CRM
13.4%
NOW
30.9%check_circle
Gross Margin% of revenue
CRM
77%check_circle
NOW
75%
FCF MarginFree cash flow
CRM
24.3%
NOW
34.4%check_circle
Operating MarginGAAP
CRM
21.4%check_circle
NOW
11.1%
NRRNet retention
CRM
N/A
NOW
N/A
EV / RevenueValuation multiple
CRM
N/A
NOW
10.0x
Market CapUSD
CRM
N/A
NOW
$146.0B
ARR GrowthYoY
CRM
N/A
NOW
N/A
CAC PaybackMonths to recover
CRM
N/A
NOW
N/A
insights
Analysis
As of Q3 2026, Salesforce, Inc. trades at N/A EV/Revenue versus ServiceNow, Inc. at 10.0x. On the Rule of 40, Salesforce, Inc. scores 37.7 compared to ServiceNow, Inc.'s 65.3, placing ServiceNow, Inc. ahead in operating efficiency. Gross margins stand at Salesforce, Inc. 77% vs ServiceNow, Inc. 75%.
Sector Context
Salesforce, Inc. operates in the CRM & Sales sector and ServiceNow, Inc. operates in the IT Service Management sector. The median comparison above shows where they stand relative to their respective peers.