Salesforce, Inc. vs HubSpot, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
CRM: 3—HUBS: 2wins
Rule of 40
47.1CRM
37.2HUBS
check_circleCRM leads
Revenue Growth
9.4%CRM
20.5%HUBS
check_circleHUBS leads
Gross Margin
77%CRM
84%HUBS
check_circleHUBS leads
FCF Margin
37.7%CRM
16.8%HUBS
check_circleCRM leads
Operating Margin
21.3%CRM
-0.4%HUBS
check_circleCRM leads
NRR
—CRM
—HUBS
Metric
Rule of 40Efficiency score
CRM
47.1check_circle
HUBS
37.2
Revenue GrowthYoY
CRM
9.4%
HUBS
20.5%check_circle
Gross Margin% of revenue
CRM
77%
HUBS
84%check_circle
FCF MarginFree cash flow
CRM
37.7%check_circle
HUBS
16.8%
Operating MarginGAAP
CRM
21.3%check_circle
HUBS
-0.4%
NRRNet retention
CRM
N/A
HUBS
N/A
EV / RevenueValuation multiple
CRM
N/A
HUBS
3.5x
Market CapUSD
CRM
N/A
HUBS
$11.5B
ARR GrowthYoY
CRM
N/A
HUBS
N/A
CAC PaybackMonths to recover
CRM
N/A
HUBS
N/A
insights
Analysis
As of Q2 2026, Salesforce, Inc. trades at N/A EV/Revenue versus HubSpot, Inc. at 3.5x. On the Rule of 40, Salesforce, Inc. scores 47.1 compared to HubSpot, Inc.'s 37.2, placing Salesforce, Inc. ahead in operating efficiency. Gross margins stand at Salesforce, Inc. 77% vs HubSpot, Inc. 84%.
Sector Context
Salesforce, Inc. operates in the CRM & Sales sector and HubSpot, Inc. operates in the Marketing Tech sector. The median comparison above shows where they stand relative to their respective peers.