Summary Verdict
COUR: 0—APPF: 5wins
Rule of 40
22.9COUR
46.3APPF
check_circleAPPF leads
Revenue Growth
9.0%COUR
21.5%APPF
check_circleAPPF leads
Gross Margin
55%COUR
84%APPF
check_circleAPPF leads
FCF Margin
13.8%COUR
24.8%APPF
check_circleAPPF leads
Operating Margin
-10.2%COUR
15.8%APPF
check_circleAPPF leads
NRR
—COUR
—APPF
Metric
Rule of 40Efficiency score
COUR
22.9
APPF
46.3check_circle
Revenue GrowthYoY
COUR
9.0%
APPF
21.5%check_circle
Gross Margin% of revenue
COUR
55%
APPF
84%check_circle
FCF MarginFree cash flow
COUR
13.8%
APPF
24.8%check_circle
Operating MarginGAAP
COUR
-10.2%
APPF
15.8%check_circle
NRRNet retention
COUR
N/A
APPF
N/A
EV / RevenueValuation multiple
COUR
N/A
APPF
6.3x
Market CapUSD
COUR
N/A
APPF
$6.1B
ARR GrowthYoY
COUR
N/A
APPF
N/A
CAC PaybackMonths to recover
COUR
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, Coursera, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Coursera, Inc. scores 22.9 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at Coursera, Inc. 55% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.