AppFolio, Inc. vs Commerce.com, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 4—CMRC: 1wins
Rule of 40
40.6APPF
13.9CMRC
check_circleAPPF leads
Revenue Growth
29.5%APPF
2.0%CMRC
check_circleAPPF leads
Gross Margin
87%APPF
78%CMRC
check_circleAPPF leads
FCF Margin
11.2%APPF
11.9%CMRC
check_circleCMRC leads
Operating Margin
17.4%APPF
-1.1%CMRC
check_circleAPPF leads
NRR
—APPF
—CMRC
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
CMRC
13.9
Revenue GrowthYoY
APPF
29.5%check_circle
CMRC
2.0%
Gross Margin% of revenue
APPF
87%check_circle
CMRC
78%
FCF MarginFree cash flow
APPF
11.2%
CMRC
11.9%check_circle
Operating MarginGAAP
APPF
17.4%check_circle
CMRC
-1.1%
NRRNet retention
APPF
N/A
CMRC
N/A
EV / RevenueValuation multiple
APPF
6.3x
CMRC
1.1xcheck_circle
Market CapUSD
APPF
$6.4Bcheck_circle
CMRC
$258.3M
ARR GrowthYoY
APPF
N/A
CMRC
N/A
CAC PaybackMonths to recover
APPF
N/A
CMRC
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 6.3x EV/Revenue versus Commerce.com, Inc. at 1.1x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Commerce.com, Inc.'s 13.9, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Commerce.com, Inc. 78%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.