analyticsVertical SaaS
Data as of Q4 2025
Summary Verdict
CMRC: 0—APPF: 5wins
Rule of 40
9.8CMRC
46.3APPF
check_circleAPPF leads
Revenue Growth
2.8%CMRC
21.5%APPF
check_circleAPPF leads
Gross Margin
79%CMRC
84%APPF
check_circleAPPF leads
FCF Margin
7.0%CMRC
24.8%APPF
check_circleAPPF leads
Operating Margin
-4.7%CMRC
15.8%APPF
check_circleAPPF leads
NRR
—CMRC
—APPF
Metric
Rule of 40Efficiency score
CMRC
9.8
APPF
46.3check_circle
Revenue GrowthYoY
CMRC
2.8%
APPF
21.5%check_circle
Gross Margin% of revenue
CMRC
79%
APPF
84%check_circle
FCF MarginFree cash flow
CMRC
7.0%
APPF
24.8%check_circle
Operating MarginGAAP
CMRC
-4.7%
APPF
15.8%check_circle
NRRNet retention
CMRC
N/A
APPF
N/A
EV / RevenueValuation multiple
CMRC
N/A
APPF
6.3x
Market CapUSD
CMRC
N/A
APPF
$6.1B
ARR GrowthYoY
CMRC
N/A
APPF
N/A
CAC PaybackMonths to recover
CMRC
N/A
APPF
N/A
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Analysis
As of Q4 2025, Commerce.com, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Commerce.com, Inc. scores 9.8 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at Commerce.com, Inc. 79% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.