Summary Verdict
APPF: 5—CERT: 0wins
Rule of 40
33.4APPF
19.3CERT
check_circleAPPF leads
Revenue Growth
21.5%APPF
9.6%CERT
check_circleAPPF leads
Gross Margin
86%APPF
67%CERT
check_circleAPPF leads
FCF Margin
11.9%APPF
9.7%CERT
check_circleAPPF leads
Operating Margin
16.6%APPF
3.8%CERT
check_circleAPPF leads
NRR
—APPF
—CERT
Metric
Rule of 40Efficiency score
APPF
33.4check_circle
CERT
19.3
Revenue GrowthYoY
APPF
21.5%check_circle
CERT
9.6%
Gross Margin% of revenue
APPF
86%check_circle
CERT
67%
FCF MarginFree cash flow
APPF
11.9%check_circle
CERT
9.7%
Operating MarginGAAP
APPF
16.6%check_circle
CERT
3.8%
NRRNet retention
APPF
N/A
CERT
N/A
EV / RevenueValuation multiple
APPF
N/A
CERT
N/A
Market CapUSD
APPF
N/A
CERT
N/A
ARR GrowthYoY
APPF
N/A
CERT
N/A
CAC PaybackMonths to recover
APPF
N/A
CERT
N/A
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insights
Analysis
As of Q1 2026, AppFolio, Inc. trades at N/A EV/Revenue versus Certara, Inc. at N/A. On the Rule of 40, AppFolio, Inc. scores 33.4 compared to Certara, Inc.'s 19.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 86% vs Certara, Inc. 67%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.