Summary Verdict
CERT: 0—APPF: 5wins
Rule of 40
31.3CERT
46.3APPF
check_circleAPPF leads
Revenue Growth
8.8%CERT
21.5%APPF
check_circleAPPF leads
Gross Margin
66%CERT
84%APPF
check_circleAPPF leads
FCF Margin
22.6%CERT
24.8%APPF
check_circleAPPF leads
Operating Margin
5.0%CERT
15.8%APPF
check_circleAPPF leads
NRR
—CERT
—APPF
Metric
Rule of 40Efficiency score
CERT
31.3
APPF
46.3check_circle
Revenue GrowthYoY
CERT
8.8%
APPF
21.5%check_circle
Gross Margin% of revenue
CERT
66%
APPF
84%check_circle
FCF MarginFree cash flow
CERT
22.6%
APPF
24.8%check_circle
Operating MarginGAAP
CERT
5.0%
APPF
15.8%check_circle
NRRNet retention
CERT
N/A
APPF
N/A
EV / RevenueValuation multiple
CERT
N/A
APPF
6.3x
Market CapUSD
CERT
N/A
APPF
$6.1B
ARR GrowthYoY
CERT
N/A
APPF
N/A
CAC PaybackMonths to recover
CERT
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, Certara, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Certara, Inc. scores 31.3 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at Certara, Inc. 66% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.