analyticsVertical SaaS
Data as of Q4 2025
Summary Verdict
CARG: 5—ALRM: 0wins
Rule of 40
45.5CARG
21.1ALRM
check_circleCARG leads
Revenue Growth
13.7%CARG
7.6%ALRM
check_circleCARG leads
Gross Margin
93%CARG
66%ALRM
check_circleCARG leads
FCF Margin
31.9%CARG
13.6%ALRM
check_circleCARG leads
Operating Margin
26.9%CARG
13.2%ALRM
check_circleCARG leads
NRR
—CARG
—ALRM
Metric
Rule of 40Efficiency score
CARG
45.5check_circle
ALRM
21.1
Revenue GrowthYoY
CARG
13.7%check_circle
ALRM
7.6%
Gross Margin% of revenue
CARG
93%check_circle
ALRM
66%
FCF MarginFree cash flow
CARG
31.9%check_circle
ALRM
13.6%
Operating MarginGAAP
CARG
26.9%check_circle
ALRM
13.2%
NRRNet retention
CARG
N/A
ALRM
N/A
EV / RevenueValuation multiple
CARG
N/A
ALRM
N/A
Market CapUSD
CARG
N/A
ALRM
N/A
ARR GrowthYoY
CARG
N/A
ALRM
N/A
CAC PaybackMonths to recover
CARG
N/A
ALRM
N/A
Advertisement
insights
Analysis
As of Q4 2025, CarGurus, Inc. trades at N/A EV/Revenue versus Alarm.com Holdings, Inc. at N/A. On the Rule of 40, CarGurus, Inc. scores 45.5 compared to Alarm.com Holdings, Inc.'s 21.1, placing CarGurus, Inc. ahead in operating efficiency. Gross margins stand at CarGurus, Inc. 93% vs Alarm.com Holdings, Inc. 66%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.