Summary Verdict
BL: 0—APPF: 5wins
Rule of 40
30.3BL
46.3APPF
check_circleAPPF leads
Revenue Growth
7.2%BL
21.5%APPF
check_circleAPPF leads
Gross Margin
75%BL
84%APPF
check_circleAPPF leads
FCF Margin
23.1%BL
24.8%APPF
check_circleAPPF leads
Operating Margin
3.6%BL
15.8%APPF
check_circleAPPF leads
NRR
—BL
—APPF
Metric
Rule of 40Efficiency score
BL
30.3
APPF
46.3check_circle
Revenue GrowthYoY
BL
7.2%
APPF
21.5%check_circle
Gross Margin% of revenue
BL
75%
APPF
84%check_circle
FCF MarginFree cash flow
BL
23.1%
APPF
24.8%check_circle
Operating MarginGAAP
BL
3.6%
APPF
15.8%check_circle
NRRNet retention
BL
N/A
APPF
N/A
EV / RevenueValuation multiple
BL
N/A
APPF
6.3x
Market CapUSD
BL
N/A
APPF
$6.1B
ARR GrowthYoY
BL
N/A
APPF
N/A
CAC PaybackMonths to recover
BL
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, BLACKLINE, INC. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, BLACKLINE, INC. scores 30.3 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at BLACKLINE, INC. 75% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.