AppFolio, Inc. vs WORKIVA INC
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
APPF: 3—WK: 2wins
Rule of 40
40.6APPF
48.7WK
check_circleWK leads
Revenue Growth
29.5%APPF
27.5%WK
check_circleAPPF leads
Gross Margin
87%APPF
79%WK
check_circleAPPF leads
FCF Margin
11.2%APPF
21.1%WK
check_circleWK leads
Operating Margin
17.4%APPF
0.1%WK
check_circleAPPF leads
NRR
—APPF
—WK
Metric
Rule of 40Efficiency score
APPF
40.6
WK
48.7check_circle
Revenue GrowthYoY
APPF
29.5%check_circle
WK
27.5%
Gross Margin% of revenue
APPF
87%check_circle
WK
79%
FCF MarginFree cash flow
APPF
11.2%
WK
21.1%check_circle
Operating MarginGAAP
APPF
17.4%check_circle
WK
0.1%
NRRNet retention
APPF
N/A
WK
N/A
EV / RevenueValuation multiple
APPF
7.3x
WK
3.8xcheck_circle
Market CapUSD
APPF
$7.4Bcheck_circle
WK
$3.9B
ARR GrowthYoY
APPF
N/A
WK
N/A
CAC PaybackMonths to recover
APPF
N/A
WK
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.3x EV/Revenue versus WORKIVA INC at 3.8x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to WORKIVA INC's 48.7, placing WORKIVA INC ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs WORKIVA INC 79%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.