AppFolio, Inc. vs Vertex, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 5—VERX: 0wins
Rule of 40
40.6APPF
21.2VERX
check_circleAPPF leads
Revenue Growth
29.5%APPF
16.6%VERX
check_circleAPPF leads
Gross Margin
87%APPF
64%VERX
check_circleAPPF leads
FCF Margin
11.2%APPF
4.7%VERX
check_circleAPPF leads
Operating Margin
17.4%APPF
-1.9%VERX
check_circleAPPF leads
NRR
—APPF
—VERX
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
VERX
21.2
Revenue GrowthYoY
APPF
29.5%check_circle
VERX
16.6%
Gross Margin% of revenue
APPF
87%check_circle
VERX
64%
FCF MarginFree cash flow
APPF
11.2%check_circle
VERX
4.7%
Operating MarginGAAP
APPF
17.4%check_circle
VERX
-1.9%
NRRNet retention
APPF
N/A
VERX
N/A
EV / RevenueValuation multiple
APPF
7.3x
VERX
2.6xcheck_circle
Market CapUSD
APPF
$7.4Bcheck_circle
VERX
$2.0B
ARR GrowthYoY
APPF
N/A
VERX
N/A
CAC PaybackMonths to recover
APPF
N/A
VERX
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.3x EV/Revenue versus Vertex, Inc. at 2.6x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Vertex, Inc.'s 21.2, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Vertex, Inc. 64%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.