AppFolio, Inc. vs UPWORK, INC
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
APPF: 5—UPWK: 0wins
Rule of 40
40.6APPF
9.7UPWK
check_circleAPPF leads
Revenue Growth
29.5%APPF
1.9%UPWK
check_circleAPPF leads
Gross Margin
87%APPF
77%UPWK
check_circleAPPF leads
FCF Margin
11.2%APPF
7.8%UPWK
check_circleAPPF leads
Operating Margin
17.4%APPF
15.7%UPWK
check_circleAPPF leads
NRR
—APPF
—UPWK
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
UPWK
9.7
Revenue GrowthYoY
APPF
29.5%check_circle
UPWK
1.9%
Gross Margin% of revenue
APPF
87%check_circle
UPWK
77%
FCF MarginFree cash flow
APPF
11.2%check_circle
UPWK
7.8%
Operating MarginGAAP
APPF
17.4%check_circle
UPWK
15.7%
NRRNet retention
APPF
N/A
UPWK
N/A
EV / RevenueValuation multiple
APPF
7.3x
UPWK
1.4xcheck_circle
Market CapUSD
APPF
$7.4Bcheck_circle
UPWK
$1.1B
ARR GrowthYoY
APPF
N/A
UPWK
N/A
CAC PaybackMonths to recover
APPF
N/A
UPWK
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.3x EV/Revenue versus UPWORK, INC at 1.4x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to UPWORK, INC's 9.7, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs UPWORK, INC 77%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.