Summary Verdict
APPF: 4—UPWK: 1wins
Rule of 40
33.4APPF
9.9UPWK
check_circleAPPF leads
Revenue Growth
21.5%APPF
2.0%UPWK
check_circleAPPF leads
Gross Margin
86%APPF
78%UPWK
check_circleAPPF leads
FCF Margin
11.9%APPF
7.8%UPWK
check_circleAPPF leads
Operating Margin
16.6%APPF
17.0%UPWK
check_circleUPWK leads
NRR
—APPF
—UPWK
Metric
Rule of 40Efficiency score
APPF
33.4check_circle
UPWK
9.9
Revenue GrowthYoY
APPF
21.5%check_circle
UPWK
2.0%
Gross Margin% of revenue
APPF
86%check_circle
UPWK
78%
FCF MarginFree cash flow
APPF
11.9%check_circle
UPWK
7.8%
Operating MarginGAAP
APPF
16.6%
UPWK
17.0%check_circle
NRRNet retention
APPF
N/A
UPWK
N/A
EV / RevenueValuation multiple
APPF
N/A
UPWK
N/A
Market CapUSD
APPF
N/A
UPWK
N/A
ARR GrowthYoY
APPF
N/A
UPWK
N/A
CAC PaybackMonths to recover
APPF
N/A
UPWK
N/A
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insights
Analysis
As of Q1 2026, AppFolio, Inc. trades at N/A EV/Revenue versus UPWORK, INC at N/A. On the Rule of 40, AppFolio, Inc. scores 33.4 compared to UPWORK, INC's 9.9, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 86% vs UPWORK, INC 78%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.