AppFolio, Inc. vs Block, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
APPF: 0—SQ: 5wins
Rule of 40
40.6APPF
99.5SQ
check_circleSQ leads
Revenue Growth
29.5%APPF
44.8%SQ
check_circleSQ leads
Gross Margin
87%APPF
352%SQ
check_circleSQ leads
FCF Margin
11.2%APPF
54.8%SQ
check_circleSQ leads
Operating Margin
17.4%APPF
36.5%SQ
check_circleSQ leads
NRR
—APPF
—SQ
Metric
Rule of 40Efficiency score
APPF
40.6
SQ
99.5check_circle
Revenue GrowthYoY
APPF
29.5%
SQ
44.8%check_circle
Gross Margin% of revenue
APPF
87%
SQ
352%check_circle
FCF MarginFree cash flow
APPF
11.2%
SQ
54.8%check_circle
Operating MarginGAAP
APPF
17.4%
SQ
36.5%check_circle
NRRNet retention
APPF
N/A
SQ
N/A
EV / RevenueValuation multiple
APPF
7.8xcheck_circle
SQ
14.9x
Market CapUSD
APPF
$8.0B
SQ
$51.7Bcheck_circle
ARR GrowthYoY
APPF
N/A
SQ
N/A
CAC PaybackMonths to recover
APPF
N/A
SQ
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.8x EV/Revenue versus Block, Inc. at 14.9x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Block, Inc.'s 99.5, placing Block, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Block, Inc. 352%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.