AppFolio, Inc. vs SEMrush Holdings, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 4—SEMR: 1wins
Rule of 40
40.6APPF
30.8SEMR
check_circleAPPF leads
Revenue Growth
29.5%APPF
17.7%SEMR
check_circleAPPF leads
Gross Margin
87%APPF
81%SEMR
check_circleAPPF leads
FCF Margin
11.2%APPF
13.0%SEMR
check_circleSEMR leads
Operating Margin
17.4%APPF
-5.1%SEMR
check_circleAPPF leads
NRR
—APPF
—SEMR
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
SEMR
30.8
Revenue GrowthYoY
APPF
29.5%check_circle
SEMR
17.7%
Gross Margin% of revenue
APPF
87%check_circle
SEMR
81%
FCF MarginFree cash flow
APPF
11.2%
SEMR
13.0%check_circle
Operating MarginGAAP
APPF
17.4%check_circle
SEMR
-5.1%
NRRNet retention
APPF
N/A
SEMR
N/A
EV / RevenueValuation multiple
APPF
6.3x
SEMR
3.5xcheck_circle
Market CapUSD
APPF
$6.4Bcheck_circle
SEMR
$1.8B
ARR GrowthYoY
APPF
N/A
SEMR
N/A
CAC PaybackMonths to recover
APPF
N/A
SEMR
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 6.3x EV/Revenue versus SEMrush Holdings, Inc. at 3.5x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to SEMrush Holdings, Inc.'s 30.8, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs SEMrush Holdings, Inc. 81%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.