AppFolio, Inc. vs Rapid7, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 4—RPD: 1wins
Rule of 40
40.6APPF
12.7RPD
check_circleAPPF leads
Revenue Growth
29.5%APPF
1.0%RPD
check_circleAPPF leads
Gross Margin
87%APPF
70%RPD
check_circleAPPF leads
FCF Margin
11.2%APPF
11.8%RPD
check_circleRPD leads
Operating Margin
17.4%APPF
1.0%RPD
check_circleAPPF leads
NRR
—APPF
—RPD
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
RPD
12.7
Revenue GrowthYoY
APPF
29.5%check_circle
RPD
1.0%
Gross Margin% of revenue
APPF
87%check_circle
RPD
70%
FCF MarginFree cash flow
APPF
11.2%
RPD
11.8%check_circle
Operating MarginGAAP
APPF
17.4%check_circle
RPD
1.0%
NRRNet retention
APPF
N/A
RPD
N/A
EV / RevenueValuation multiple
APPF
6.3x
RPD
0.4xcheck_circle
Market CapUSD
APPF
$6.4Bcheck_circle
RPD
$644.9M
ARR GrowthYoY
APPF
N/A
RPD
N/A
CAC PaybackMonths to recover
APPF
N/A
RPD
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 6.3x EV/Revenue versus Rapid7, Inc. at 0.4x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Rapid7, Inc.'s 12.7, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Rapid7, Inc. 70%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.