AppFolio, Inc. vs Procore Technologies, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 4—PCOR: 1wins
Rule of 40
40.6APPF
37.8PCOR
check_circleAPPF leads
Revenue Growth
29.5%APPF
21.3%PCOR
check_circleAPPF leads
Gross Margin
87%APPF
80%PCOR
check_circleAPPF leads
FCF Margin
11.2%APPF
16.5%PCOR
check_circlePCOR leads
Operating Margin
17.4%APPF
-4.0%PCOR
check_circleAPPF leads
NRR
—APPF
—PCOR
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
PCOR
37.8
Revenue GrowthYoY
APPF
29.5%check_circle
PCOR
21.3%
Gross Margin% of revenue
APPF
87%check_circle
PCOR
80%
FCF MarginFree cash flow
APPF
11.2%
PCOR
16.5%check_circle
Operating MarginGAAP
APPF
17.4%check_circle
PCOR
-4.0%
NRRNet retention
APPF
N/A
PCOR
N/A
EV / RevenueValuation multiple
APPF
7.5x
PCOR
5.2xcheck_circle
Market CapUSD
APPF
$7.7B
PCOR
$7.7Bcheck_circle
ARR GrowthYoY
APPF
N/A
PCOR
N/A
CAC PaybackMonths to recover
APPF
N/A
PCOR
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.5x EV/Revenue versus Procore Technologies, Inc. at 5.2x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Procore Technologies, Inc.'s 37.8, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Procore Technologies, Inc. 80%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.