AppFolio, Inc. vs OOMA INC
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
APPF: 4—OOMA: 1wins
Rule of 40
40.6APPF
17.8OOMA
check_circleAPPF leads
Revenue Growth
29.5%APPF
9.5%OOMA
check_circleAPPF leads
Gross Margin
87%APPF
160%OOMA
check_circleOOMA leads
FCF Margin
11.2%APPF
8.3%OOMA
check_circleAPPF leads
Operating Margin
17.4%APPF
8.5%OOMA
check_circleAPPF leads
NRR
—APPF
—OOMA
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
OOMA
17.8
Revenue GrowthYoY
APPF
29.5%check_circle
OOMA
9.5%
Gross Margin% of revenue
APPF
87%
OOMA
160%check_circle
FCF MarginFree cash flow
APPF
11.2%check_circle
OOMA
8.3%
Operating MarginGAAP
APPF
17.4%check_circle
OOMA
8.5%
NRRNet retention
APPF
N/A
OOMA
N/A
EV / RevenueValuation multiple
APPF
7.3x
OOMA
N/A
Market CapUSD
APPF
$7.4B
OOMA
N/A
ARR GrowthYoY
APPF
N/A
OOMA
N/A
CAC PaybackMonths to recover
APPF
N/A
OOMA
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.3x EV/Revenue versus OOMA INC at N/A. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to OOMA INC's 17.8, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs OOMA INC 160%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.