AppFolio, Inc. vs OOMA INC
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
APPF: 4—OOMA: 1wins
Rule of 40
40.6APPF
17.8OOMA
check_circleAPPF leads
Revenue Growth
29.5%APPF
9.5%OOMA
check_circleAPPF leads
Gross Margin
87%APPF
150%OOMA
check_circleOOMA leads
FCF Margin
11.2%APPF
8.3%OOMA
check_circleAPPF leads
Operating Margin
17.4%APPF
4.9%OOMA
check_circleAPPF leads
NRR
—APPF
—OOMA
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
OOMA
17.8
Revenue GrowthYoY
APPF
29.5%check_circle
OOMA
9.5%
Gross Margin% of revenue
APPF
87%
OOMA
150%check_circle
FCF MarginFree cash flow
APPF
11.2%check_circle
OOMA
8.3%
Operating MarginGAAP
APPF
17.4%check_circle
OOMA
4.9%
NRRNet retention
APPF
N/A
OOMA
N/A
EV / RevenueValuation multiple
APPF
6.3x
OOMA
5.1xcheck_circle
Market CapUSD
APPF
$6.4Bcheck_circle
OOMA
$597.6M
ARR GrowthYoY
APPF
N/A
OOMA
N/A
CAC PaybackMonths to recover
APPF
N/A
OOMA
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 6.3x EV/Revenue versus OOMA INC at 5.1x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to OOMA INC's 17.8, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs OOMA INC 150%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.