AppFolio, Inc. vs Life360, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 4—LIF: 1wins
Rule of 40
40.6APPF
37.3LIF
check_circleAPPF leads
Revenue Growth
29.5%APPF
31.0%LIF
check_circleLIF leads
Gross Margin
87%APPF
78%LIF
check_circleAPPF leads
FCF Margin
11.2%APPF
6.3%LIF
check_circleAPPF leads
Operating Margin
17.4%APPF
0.4%LIF
check_circleAPPF leads
NRR
—APPF
—LIF
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
LIF
37.3
Revenue GrowthYoY
APPF
29.5%
LIF
31.0%check_circle
Gross Margin% of revenue
APPF
87%check_circle
LIF
78%
FCF MarginFree cash flow
APPF
11.2%check_circle
LIF
6.3%
Operating MarginGAAP
APPF
17.4%check_circle
LIF
0.4%
NRRNet retention
APPF
N/A
LIF
N/A
EV / RevenueValuation multiple
APPF
6.3xcheck_circle
LIF
8.7x
Market CapUSD
APPF
$6.4Bcheck_circle
LIF
$4.4B
ARR GrowthYoY
APPF
N/A
LIF
N/A
CAC PaybackMonths to recover
APPF
N/A
LIF
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 6.3x EV/Revenue versus Life360, Inc. at 8.7x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Life360, Inc.'s 37.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Life360, Inc. 78%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.