AppFolio, Inc. vs Klaviyo, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
APPF: 4—KVYO: 1wins
Rule of 40
40.6APPF
38.5KVYO
check_circleAPPF leads
Revenue Growth
29.5%APPF
32.5%KVYO
check_circleKVYO leads
Gross Margin
87%APPF
76%KVYO
check_circleAPPF leads
FCF Margin
11.2%APPF
6.0%KVYO
check_circleAPPF leads
Operating Margin
17.4%APPF
-5.2%KVYO
check_circleAPPF leads
NRR
—APPF
—KVYO
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
KVYO
38.5
Revenue GrowthYoY
APPF
29.5%
KVYO
32.5%check_circle
Gross Margin% of revenue
APPF
87%check_circle
KVYO
76%
FCF MarginFree cash flow
APPF
11.2%check_circle
KVYO
6.0%
Operating MarginGAAP
APPF
17.4%check_circle
KVYO
-5.2%
NRRNet retention
APPF
N/A
KVYO
N/A
EV / RevenueValuation multiple
APPF
6.3x
KVYO
N/A
Market CapUSD
APPF
$6.4B
KVYO
N/A
ARR GrowthYoY
APPF
N/A
KVYO
N/A
CAC PaybackMonths to recover
APPF
N/A
KVYO
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 6.3x EV/Revenue versus Klaviyo, Inc. at N/A. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Klaviyo, Inc.'s 38.5, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Klaviyo, Inc. 76%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.