AppFolio, Inc. vs i3 Verticals, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 3—IIIV: 2wins
Rule of 40
40.6APPF
38.2IIIV
check_circleAPPF leads
Revenue Growth
29.5%APPF
12.5%IIIV
check_circleAPPF leads
Gross Margin
87%APPF
157%IIIV
check_circleIIIV leads
FCF Margin
11.2%APPF
25.7%IIIV
check_circleIIIV leads
Operating Margin
17.4%APPF
-0.2%IIIV
check_circleAPPF leads
NRR
—APPF
—IIIV
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
IIIV
38.2
Revenue GrowthYoY
APPF
29.5%check_circle
IIIV
12.5%
Gross Margin% of revenue
APPF
87%
IIIV
157%check_circle
FCF MarginFree cash flow
APPF
11.2%
IIIV
25.7%check_circle
Operating MarginGAAP
APPF
17.4%check_circle
IIIV
-0.2%
NRRNet retention
APPF
N/A
IIIV
N/A
EV / RevenueValuation multiple
APPF
7.3x
IIIV
N/A
Market CapUSD
APPF
$7.4B
IIIV
N/A
ARR GrowthYoY
APPF
N/A
IIIV
N/A
CAC PaybackMonths to recover
APPF
N/A
IIIV
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.3x EV/Revenue versus i3 Verticals, Inc. at N/A. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to i3 Verticals, Inc.'s 38.2, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs i3 Verticals, Inc. 157%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.