AppFolio, Inc. vs Guidewire Software, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 5—GWRE: 0wins
Rule of 40
40.6APPF
-8.9GWRE
check_circleAPPF leads
Revenue Growth
29.5%APPF
12.9%GWRE
check_circleAPPF leads
Gross Margin
87%APPF
63%GWRE
check_circleAPPF leads
FCF Margin
11.2%APPF
-21.8%GWRE
check_circleAPPF leads
Operating Margin
17.4%APPF
6.8%GWRE
check_circleAPPF leads
NRR
—APPF
—GWRE
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
GWRE
-8.9
Revenue GrowthYoY
APPF
29.5%check_circle
GWRE
12.9%
Gross Margin% of revenue
APPF
87%check_circle
GWRE
63%
FCF MarginFree cash flow
APPF
11.2%check_circle
GWRE
-21.8%
Operating MarginGAAP
APPF
17.4%check_circle
GWRE
6.8%
NRRNet retention
APPF
N/A
GWRE
N/A
EV / RevenueValuation multiple
APPF
7.3xcheck_circle
GWRE
8.7x
Market CapUSD
APPF
$7.4B
GWRE
$11.7Bcheck_circle
ARR GrowthYoY
APPF
N/A
GWRE
N/A
CAC PaybackMonths to recover
APPF
N/A
GWRE
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.3x EV/Revenue versus Guidewire Software, Inc. at 8.7x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Guidewire Software, Inc.'s -8.9, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Guidewire Software, Inc. 63%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.