AppFolio, Inc. vs Gen Digital Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 2—GEN: 3wins
Rule of 40
40.6APPF
43.0GEN
check_circleGEN leads
Revenue Growth
29.5%APPF
19.5%GEN
check_circleAPPF leads
Gross Margin
87%APPF
79%GEN
check_circleAPPF leads
FCF Margin
11.2%APPF
23.4%GEN
check_circleGEN leads
Operating Margin
17.4%APPF
36.0%GEN
check_circleGEN leads
NRR
—APPF
—GEN
Metric
Rule of 40Efficiency score
APPF
40.6
GEN
43.0check_circle
Revenue GrowthYoY
APPF
29.5%check_circle
GEN
19.5%
Gross Margin% of revenue
APPF
87%check_circle
GEN
79%
FCF MarginFree cash flow
APPF
11.2%
GEN
23.4%check_circle
Operating MarginGAAP
APPF
17.4%
GEN
36.0%check_circle
NRRNet retention
APPF
N/A
GEN
N/A
EV / RevenueValuation multiple
APPF
6.3x
GEN
5.0xcheck_circle
Market CapUSD
APPF
$6.4B
GEN
$16.4Bcheck_circle
ARR GrowthYoY
APPF
N/A
GEN
N/A
CAC PaybackMonths to recover
APPF
N/A
GEN
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 6.3x EV/Revenue versus Gen Digital Inc. at 5.0x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Gen Digital Inc.'s 43.0, placing Gen Digital Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Gen Digital Inc. 79%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.