Summary Verdict
APPF: 4—GDRX: 0wins
Rule of 40
33.4APPF
12.3GDRX
check_circleAPPF leads
Revenue Growth
21.5%APPF
0.5%GDRX
check_circleAPPF leads
Gross Margin
86%APPF
—GDRX
FCF Margin
11.9%APPF
11.8%GDRX
check_circleAPPF leads
Operating Margin
16.6%APPF
9.9%GDRX
check_circleAPPF leads
NRR
—APPF
—GDRX
Metric
Rule of 40Efficiency score
APPF
33.4check_circle
GDRX
12.3
Revenue GrowthYoY
APPF
21.5%check_circle
GDRX
0.5%
Gross Margin% of revenue
APPF
86%
GDRX
N/A
FCF MarginFree cash flow
APPF
11.9%check_circle
GDRX
11.8%
Operating MarginGAAP
APPF
16.6%check_circle
GDRX
9.9%
NRRNet retention
APPF
N/A
GDRX
N/A
EV / RevenueValuation multiple
APPF
N/A
GDRX
N/A
Market CapUSD
APPF
N/A
GDRX
N/A
ARR GrowthYoY
APPF
N/A
GDRX
N/A
CAC PaybackMonths to recover
APPF
N/A
GDRX
N/A
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insights
Analysis
As of Q1 2026, AppFolio, Inc. trades at N/A EV/Revenue versus GoodRx Holdings, Inc. at N/A. On the Rule of 40, AppFolio, Inc. scores 33.4 compared to GoodRx Holdings, Inc.'s 12.3, placing AppFolio, Inc. ahead in operating efficiency.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.