AppFolio, Inc. vs Freshworks Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 3—FRSH: 2wins
Rule of 40
40.6APPF
41.7FRSH
check_circleFRSH leads
Revenue Growth
29.5%APPF
23.0%FRSH
check_circleAPPF leads
Gross Margin
87%APPF
85%FRSH
check_circleAPPF leads
FCF Margin
11.2%APPF
18.8%FRSH
check_circleFRSH leads
Operating Margin
17.4%APPF
-2.0%FRSH
check_circleAPPF leads
NRR
—APPF
—FRSH
Metric
Rule of 40Efficiency score
APPF
40.6
FRSH
41.7check_circle
Revenue GrowthYoY
APPF
29.5%check_circle
FRSH
23.0%
Gross Margin% of revenue
APPF
87%check_circle
FRSH
85%
FCF MarginFree cash flow
APPF
11.2%
FRSH
18.8%check_circle
Operating MarginGAAP
APPF
17.4%check_circle
FRSH
-2.0%
NRRNet retention
APPF
N/A
FRSH
N/A
EV / RevenueValuation multiple
APPF
7.5x
FRSH
3.3xcheck_circle
Market CapUSD
APPF
$7.7Bcheck_circle
FRSH
$3.5B
ARR GrowthYoY
APPF
N/A
FRSH
N/A
CAC PaybackMonths to recover
APPF
N/A
FRSH
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.5x EV/Revenue versus Freshworks Inc. at 3.3x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Freshworks Inc.'s 41.7, placing Freshworks Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Freshworks Inc. 85%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.