AppFolio, Inc. vs Freshworks Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q1 2026
Summary Verdict
APPF: 3—FRSH: 2wins
Rule of 40
33.4APPF
36.9FRSH
check_circleFRSH leads
Revenue Growth
21.5%APPF
17.3%FRSH
check_circleAPPF leads
Gross Margin
86%APPF
85%FRSH
check_circleAPPF leads
FCF Margin
11.9%APPF
19.7%FRSH
check_circleFRSH leads
Operating Margin
16.6%APPF
-4.1%FRSH
check_circleAPPF leads
NRR
—APPF
—FRSH
Metric
Rule of 40Efficiency score
APPF
33.4
FRSH
36.9check_circle
Revenue GrowthYoY
APPF
21.5%check_circle
FRSH
17.3%
Gross Margin% of revenue
APPF
86%check_circle
FRSH
85%
FCF MarginFree cash flow
APPF
11.9%
FRSH
19.7%check_circle
Operating MarginGAAP
APPF
16.6%check_circle
FRSH
-4.1%
NRRNet retention
APPF
N/A
FRSH
N/A
EV / RevenueValuation multiple
APPF
6.7x
FRSH
2.8xcheck_circle
Market CapUSD
APPF
$6.4Bcheck_circle
FRSH
$3.0B
ARR GrowthYoY
APPF
N/A
FRSH
N/A
CAC PaybackMonths to recover
APPF
N/A
FRSH
N/A
insights
Analysis
As of Q1 2026, AppFolio, Inc. trades at 6.7x EV/Revenue versus Freshworks Inc. at 2.8x. On the Rule of 40, AppFolio, Inc. scores 33.4 compared to Freshworks Inc.'s 36.9, placing Freshworks Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 86% vs Freshworks Inc. 85%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.