AppFolio, Inc. vs JFrog Ltd
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
APPF: 2—FROG: 3wins
Rule of 40
33.4APPF
41.1FROG
check_circleFROG leads
Revenue Growth
21.5%APPF
26.1%FROG
check_circleFROG leads
Gross Margin
86%APPF
77%FROG
check_circleAPPF leads
FCF Margin
11.9%APPF
14.9%FROG
check_circleFROG leads
Operating Margin
16.6%APPF
-15.4%FROG
check_circleAPPF leads
NRR
—APPF
—FROG
Metric
Rule of 40Efficiency score
APPF
33.4
FROG
41.1check_circle
Revenue GrowthYoY
APPF
21.5%
FROG
26.1%check_circle
Gross Margin% of revenue
APPF
86%check_circle
FROG
77%
FCF MarginFree cash flow
APPF
11.9%
FROG
14.9%check_circle
Operating MarginGAAP
APPF
16.6%check_circle
FROG
-15.4%
NRRNet retention
APPF
N/A
FROG
N/A
EV / RevenueValuation multiple
APPF
6.7xcheck_circle
FROG
19.8x
Market CapUSD
APPF
$6.4B
FROG
$10.7Bcheck_circle
ARR GrowthYoY
APPF
N/A
FROG
N/A
CAC PaybackMonths to recover
APPF
N/A
FROG
N/A
insights
Analysis
As of Q1 2026, AppFolio, Inc. trades at 6.7x EV/Revenue versus JFrog Ltd at 19.8x. On the Rule of 40, AppFolio, Inc. scores 33.4 compared to JFrog Ltd's 41.1, placing JFrog Ltd ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 86% vs JFrog Ltd 77%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.