AppFolio, Inc. vs JFrog Ltd
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
APPF: 2—FROG: 3wins
Rule of 40
40.6APPF
49.7FROG
check_circleFROG leads
Revenue Growth
29.5%APPF
35.8%FROG
check_circleFROG leads
Gross Margin
87%APPF
78%FROG
check_circleAPPF leads
FCF Margin
11.2%APPF
13.9%FROG
check_circleFROG leads
Operating Margin
17.4%APPF
-12.7%FROG
check_circleAPPF leads
NRR
—APPF
—FROG
Metric
Rule of 40Efficiency score
APPF
40.6
FROG
49.7check_circle
Revenue GrowthYoY
APPF
29.5%
FROG
35.8%check_circle
Gross Margin% of revenue
APPF
87%check_circle
FROG
78%
FCF MarginFree cash flow
APPF
11.2%
FROG
13.9%check_circle
Operating MarginGAAP
APPF
17.4%check_circle
FROG
-12.7%
NRRNet retention
APPF
N/A
FROG
N/A
EV / RevenueValuation multiple
APPF
7.5xcheck_circle
FROG
18.1x
Market CapUSD
APPF
$7.7B
FROG
$10.6Bcheck_circle
ARR GrowthYoY
APPF
N/A
FROG
N/A
CAC PaybackMonths to recover
APPF
N/A
FROG
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.5x EV/Revenue versus JFrog Ltd at 18.1x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to JFrog Ltd's 49.7, placing JFrog Ltd ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs JFrog Ltd 78%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.