AppFolio, Inc. vs Figma, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
APPF: 2—FIG: 3wins
Rule of 40
40.6APPF
67.6FIG
check_circleFIG leads
Revenue Growth
29.5%APPF
44.9%FIG
check_circleFIG leads
Gross Margin
87%APPF
82%FIG
check_circleAPPF leads
FCF Margin
11.2%APPF
22.7%FIG
check_circleFIG leads
Operating Margin
17.4%APPF
-113.5%FIG
check_circleAPPF leads
NRR
—APPF
—FIG
Metric
Rule of 40Efficiency score
APPF
40.6
FIG
67.6check_circle
Revenue GrowthYoY
APPF
29.5%
FIG
44.9%check_circle
Gross Margin% of revenue
APPF
87%check_circle
FIG
82%
FCF MarginFree cash flow
APPF
11.2%
FIG
22.7%check_circle
Operating MarginGAAP
APPF
17.4%check_circle
FIG
-113.5%
NRRNet retention
APPF
N/A
FIG
N/A
EV / RevenueValuation multiple
APPF
6.3xcheck_circle
FIG
10.5x
Market CapUSD
APPF
$6.4B
FIG
$11.9Bcheck_circle
ARR GrowthYoY
APPF
N/A
FIG
N/A
CAC PaybackMonths to recover
APPF
N/A
FIG
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 6.3x EV/Revenue versus Figma, Inc. at 10.5x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Figma, Inc.'s 67.6, placing Figma, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs Figma, Inc. 82%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.