AppFolio, Inc. vs BLACKLINE, INC.
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
APPF: 4—BL: 1wins
Rule of 40
40.6APPF
32.1BL
check_circleAPPF leads
Revenue Growth
29.5%APPF
10.4%BL
check_circleAPPF leads
Gross Margin
87%APPF
76%BL
check_circleAPPF leads
FCF Margin
11.2%APPF
21.7%BL
check_circleBL leads
Operating Margin
17.4%APPF
4.5%BL
check_circleAPPF leads
NRR
—APPF
—BL
Metric
Rule of 40Efficiency score
APPF
40.6check_circle
BL
32.1
Revenue GrowthYoY
APPF
29.5%check_circle
BL
10.4%
Gross Margin% of revenue
APPF
87%check_circle
BL
76%
FCF MarginFree cash flow
APPF
11.2%
BL
21.7%check_circle
Operating MarginGAAP
APPF
17.4%check_circle
BL
4.5%
NRRNet retention
APPF
N/A
BL
N/A
EV / RevenueValuation multiple
APPF
7.3x
BL
N/A
Market CapUSD
APPF
$7.4B
BL
N/A
ARR GrowthYoY
APPF
N/A
BL
N/A
CAC PaybackMonths to recover
APPF
N/A
BL
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 7.3x EV/Revenue versus BLACKLINE, INC. at N/A. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to BLACKLINE, INC.'s 32.1, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at AppFolio, Inc. 87% vs BLACKLINE, INC. 76%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.